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Critical Features a Contractor Website Ought to Have It is important to operate a website for marketing your services if you’re a contractor. You could be involved in roofing, plumbing, or landscaping, but operating a functional company website can help grow your business in the market and boost your revenues. Yet, the online success of these types of businesses is dependent on adherence to certain best practices for contractor websites. Read on to find out about vital, standard elements that should be included in your contractor website: Visual Appeal
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Perceptions should not be underrated when it comes to designing your contractor website. It helps for the design and layout of your site to showcase your brand in good light while online. A website that’s not expertly designed is unlikely to make a great impression with prospective buyers.
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User-Friendly Prospective buyers should not encounter difficulty accessing certain pages of your site. Your website should have self-explanatory navigation such that customers need not always refer to a tutorial to know which sections of your site they should visit to accomplish actions vital to your company, such as ask questions, buy, or register. Responsive Design As per the latest research, the highest proportion of web traffic is originating from mobile sources like smart phones and tablets. However, the website you deploy for visits through desktops should not be the same as the one meant for smaller mobile gadgets to avoid complications related to navigation and readability. At the same time, it’s costly to build and run two separate contractor websites, one for mobile access and another for desktop use. The best way to maximize on potential traffic by providing for both desktop and mobile traffic is responsive design. With this kind of design, you have a single website that can adjust its elements, such as navigation and fonts to suit the display of the device through which it is being accessed. Valuable Content and SEO After creating a website, great content will give it life and meaning. So, be sure to provide meaningful onsite content that can compel visitors to take desired action. The content should be optimized around specific keywords that prospective customers are entering on Google when searching for the kind of service you’re providing. This method of optimizing content leads to higher search page results rankings and in the end, increased relevant web traffic. Business Portfolio When you need to win new customers, a strategy that can help earn their trust is featuring a portfolio that exhibits your past projects and customers. When new customers reach your site and see that your previous customers are happy about your service, that’s an invaluable endorsement your portfolio is providing free of charge. If you need to give your online business a meaningful, profitable presence, these best practices for contractor websites should be observed.